By Zivko Dodovski, Founder & CEO, DoneMaker · Updated September 2026
These are DoneMaker’s B2B lead generation case studies: real clients, real names, and the actual numbers from their campaigns. Every result came from manual LinkedIn outreach; no automations, no bots, no AI, all done by real people. Pick the business that looks most like yours and see how the engagement ran.
Every engagement runs the same way: a dedicated team on the account, segmented targeting in Sales Navigator, messages written for the buyer and sent one at a time by a person, and interested prospects qualified in conversation before they book onto your calendar.
The case studies
J Baker Media
Social media management · ICP: local businesses
4
New clients closed in the first 2 months, from 30 booked calls a month at a 51% connection rate.
MGG Digital Consulting
Digital marketing and eCommerce · ICP: eCommerce business owners
$80K+
Annual revenue added over 12 months; 1–2 clients closed every month, from 10 booked calls a month.
Jones & Lamb LLP
Legal and accounting services · ICP: lawyers and accountants
$14K+
Sales closed in the first month, from 8 booked calls a month at a 58% connection rate.
Inventor RMD
Medical device innovation · ICP: acute and trauma surgeons
24
Calls booked with surgeons in 3 months, from 80 engaged prospects in a narrow niche at a 33% connection rate.
Progress Guru
Business consulting · ICP: startup CEOs
55
Calls booked with startup CEOs in 6 months, from 150 engaged prospects at a 31% connection rate.
Career & Life Coach
Coaching · ICP: professionals in career transition
The appointment-setting playbook. How a career and life coach turned LinkedIn outreach into paying clients, written up step by step so you can replicate it.
A deal opportunity is a prospect who expresses clear interest — asks questions, opens an email exchange, or books a call.
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