By Zivko Dodovski, Founder & CEO, DoneMaker · Updated September 2026

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J Baker Media, a social media management agency for local businesses, needed to stand out in a crowded market and turn prospects into paying clients. Manual LinkedIn outreach closed 4 new clients in the first 2 months of the campaign, from 30 booked calls per month. Here is how the engagement ran.

The client

What we did

We ran our standard engagement: a dedicated team on the account, manual LinkedIn outreach, no automation tools.

• Segmented targeting. Instead of treating “local businesses” as one audience, we built separate target lists in Sales Navigator for specific segments, so every message could speak to that segment’s situation.
• Messaging written for the buyer. Clear, specific messages about what J Baker Media does for businesses like theirs — sent one at a time, by a person.
• Qualify, then book. The outreach specialist stayed in every open conversation, answered questions, and booked the interested prospects onto Jaclyn’s calendar.
• Weekly review. Performance reviewed against the numbers below, with targeting and messaging adjusted as the data came in.

Results: first 2 months of the campaign

A deal opportunity is a prospect who expresses clear interest — asks questions, opens an email exchange, or books a call.

Why it worked

The 51% connection rate says the targeting and the first message fit the audience — more than half the people we reached out to accepted. From there it was volume and follow-up: 147 engaged prospects a month gave the campaign enough real conversations to book 30 calls, and because every prospect was qualified in conversation before booking, Jaclyn’s calls were with people who already understood the offer. Four of them became clients inside two months.