By Zivko Dodovski, Founder & CEO, DoneMaker · Updated September 2026
Jones & Lamb LLP, an accounting and business valuation firm led by Justin Lamb, wanted conversations with lawyers and accountants — a professional audience that gets pitched constantly. Manual LinkedIn outreach closed more than $14K in sales in a single month, from 8 booked calls per month. Here is how the engagement ran.
The client
Client: Justin Lamb
Company: Jones & Lamb LLP
Industry: Legal and accounting services
Ideal client profile: Lawyers and accountants
Justin Lamb leads Jones & Lamb LLP, serving the legal and accounting sectors. His target buyers — lawyers and accountants — are careful, busy, and skeptical of anything that smells like a mass campaign. The challenge was reaching high-value professionals and converting them within a tight timeframe.
What we did
Our standard engagement: a dedicated team on the account, manual LinkedIn outreach, no automation tools.
- Niche targeting in Sales Navigator. Lists built specifically around law firms and accounting practices, not a broad professional-services sweep.
- Peer-level messaging. Messages written for how lawyers and accountants actually evaluate a vendor — specific, credible, and sent one at a time by a person.
- Qualify, then book. Every reply worked by the outreach specialist until it either booked onto Justin’s calendar or closed out.
- Weekly review. Performance analyzed against the numbers below, targeting and messaging adjusted as data came in.
Results: one month of the campaign
$14K+
Sales closed in one month
8/mo
Booked calls per month
27/mo
Engaged prospects per month
58%
Connection rate
A deal opportunity is a prospect who expresses clear interest — asks questions, opens an email exchange, or books a call.
Why it worked
A 58% connection rate tells you the targeting was right: when the list is genuinely peers-and-buyers rather than a scraped audience, professionals accept. From there the volume didn’t need to be large — 27 engaged prospects and 8 booked calls in a month were enough, because every call was with a qualified buyer who already knew what Jones & Lamb offered. That’s how $14K+ closed inside a single month.
Want to see what this looks like for your firm?
20 minutes — we’ll tell you honestly whether LinkedIn outreach fits your business before anything else.