7 Steps That Fix Why Your PR Strategy Isn’t Getting Results
This article is adapted from a conversation with Don McLean, CEO of Plain Media and author of The In Crowd for LinkedIn Mastery. If you’re frustrated because your PR Strategy doesn’t deliver the headlines, leads, or credibility you expected, you’re in the right place. In the web of paid, earned, shared, and owned channels, the PESO model, your PR Strategy either ties everything together or becomes the weak link that wastes time and budget.
Below you’ll find a practical, step-by-step listicle you can use right now. Each item explains a common problem, shows actionable fixes, and gives real-world examples you can implement whether you’re a founder, an in-house marketer, or a solopreneur building authority on LinkedIn.
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