5 Critical Insights for Successful M&A Deal Execution: Lessons from a Seasoned Lawyer

In the complex world of mergers and acquisitions (M&A), understanding the intricacies of deal execution is crucial. Sebastian Elawny, founder and principal lawyer at Outsiders Law in Calgary, shares his deep expertise on commercial and M&A transactions, with over sixteen years of experience. His insights reveal not only the legal nuances but also the human and technological factors that make or break deals. This article distills five essential lessons from Sebastian’s extensive career, offering invaluable guidance for business owners, entrepreneurs, and legal professionals navigating M&A deal execution.

5 Critical Insights for Successful M&A Deal Execution: Lessons from a Seasoned Lawyer Read More »

8 Essential Lessons for Scaling Your Marketing Agency While Raising a Family

Building and scaling a marketing agency is no small feat, especially when balancing family life. Natasha Chilcott, Director of Sales and Marketing at Marr Media, shares her unique journey and invaluable insights on how to grow a marketing agency effectively while raising two children. With over a decade of experience in marketing and sales, including the successful exit of her own full-service agency, Natasha reveals the strategies, philosophies, and leadership principles that have shaped her career and agency growth.

In this article, we dive deep into Natasha’s story and her practical advice to help agency owners and marketers navigate the challenges of scaling their marketing agency without sacrificing their family life. Whether you’re just starting out or looking to refine your leadership approach, these lessons are designed to inspire and guide you.

8 Essential Lessons for Scaling Your Marketing Agency While Raising a Family Read More »

Ads Metrics Every Business Needs to Know in 2025

Understanding how ads fundamentally work and identifying the real metrics that drive business success is critical in today’s competitive ecommerce landscape. JJ Reynolds, founder of Vision Labs, shares invaluable knowledge gained from years of hands-on experience with companies ranging from startups to nine-figure enterprises. His approach to data measurement, creating a single source of truth, and iterative testing offers a blueprint for marketers and business owners looking to maximize their advertising ROI.

This article distills JJ’s expertise into seven core insights that will help you navigate the complexities of ads metrics, avoid common pitfalls, and build a data-driven marketing strategy that actually works.

Ads Metrics Every Business Needs to Know in 2025 Read More »

Strategic Ways to Turn Data Insights into Sales Opportunities in 2025

In 2025 harnessing data insights at sales is no longer a luxury but a necessity. Joe Singer, co-founder and Chief Marketing Officer at Merge Analytics, shares invaluable perspectives on how businesses can unlock powerful sales opportunities by tapping into their digital audience data. With over two decades of experience in CRM and SaaS industries, Joe’s insights reveal why traditional CRMs are becoming commoditized and how smart data analytics can transform your sales opportunities and approach.

Strategic Ways to Turn Data Insights into Sales Opportunities in 2025 Read More »

Debunk Common Social Media Myths in 2025 with these Powerful Insights

In 2025 Social media remains a powerful yet often misunderstood tool for businesses. As we dive deeper into 2025, many entrepreneurs and brands still grapple with myths and misconceptions that can hinder their online growth. Drawing from the expertise of Jaclyn Baker, CEO of J Baker Media, this article unpacks the truth behind some of the most persistent social media myths, offers practical advice for content production, platform selection, influencer marketing, and explores how AI is shaping social media management today.

Debunk Common Social Media Myths in 2025 with these Powerful Insights Read More »

You need this NOW

The ultimate LinkedIn funnel checklist
Your step-by-step guide to generating leads that convert