Ads Metrics Every Business Needs to Know in 2025

By / 9 minutes of reading

Understanding how ads fundamentally work and identifying the real metrics that drive business success is critical in today’s competitive ecommerce landscape. JJ Reynolds, founder of Vision Labs, shares invaluable knowledge gained from years of hands-on experience with companies ranging from startups to nine-figure enterprises. His approach to data measurement, creating a single source of truth, and iterative testing offers a blueprint for marketers and business owners looking to maximize their advertising ROI.

This article distills JJ’s expertise into seven core insights that will help you navigate the complexities of ads metrics, avoid common pitfalls, and build a data-driven marketing strategy that actually works.

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Strategic Ways to Turn Data Insights into Sales Opportunities in 2025

By / 8 minutes of reading

In 2025 harnessing data insights at sales is no longer a luxury but a necessity. Joe Singer, co-founder and Chief Marketing Officer at Merge Analytics, shares invaluable perspectives on how businesses can unlock powerful sales opportunities by tapping into their digital audience data. With over two decades of experience in CRM and SaaS industries, Joe’s insights reveal why traditional CRMs are becoming commoditized and how smart data analytics can transform your sales opportunities and approach.

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Debunk Common Social Media Myths in 2025 with these Powerful Insights

By / 8 minutes of reading

In 2025 Social media remains a powerful yet often misunderstood tool for businesses. As we dive deeper into 2025, many entrepreneurs and brands still grapple with myths and misconceptions that can hinder their online growth. Drawing from the expertise of Jaclyn Baker, CEO of J Baker Media, this article unpacks the truth behind some of the most persistent social media myths, offers practical advice for content production, platform selection, influencer marketing, and explores how AI is shaping social media management today.

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