Podcast

4 Essential Truths About Coaching You Need to Know

By / 10 minutes of reading

I joined DoneMaker on their podcast to talk about Coaching, and I want to bring that same clarity to you here. I am Sophia Casey, a Master Certified Coach and founder of ICLI Rising. I have mentored and trained over a thousand coaches, and what I share in this article comes from years of classroom work, real client relationships, and the messy, beautiful truth of this profession. You will get practical steps, real expectations, and honest guidance so you can make Coaching a craft, a practice, and a sustainable business.

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Simple Ways AI Gives Your Business an Unfair Advantage — AI and business advantage

By / 8 minutes of reading

In the DoneMaker conversation with Roberto Pacinelli, you saw how simple changes turn everyday systems into a competitive edge. If you want an AI and business advantage, this article walks you through seven practical, step-by-step ways to apply AI to grow leads, stop missed revenue, and multiply the value of your team without losing control.

Throughout this post you’ll get clear examples (dentists, plumbers, salons), concrete tactics (voice agents, smart websites, follow-up agents), and a short roadmap so you can start today. The key idea is simple: take what you’re already doing, automate it, and inject AI to do it better. Achieve an AI and business advantage by following these seven items and the FAQ at the end.

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7 Practical Steps to Build Social Media Advocacy, Authenticity & Executive Presence

By / 8 minutes of reading

In this podcast episode produced by DoneMaker, I sat down with Elizabeth Houston to unpack how Social Media Advocacy can move beyond vanity metrics and actually deliver measurable business value. If you’re responsible for marketing, sales enablement, HR, or customer success, you’ll walk away with a realistic roadmap for launching a Social Media Advocacy program, coaching executives, and protecting your brand while staying authentic. Social Media Advocacy is not a tactic — it’s a mindset and a coordinated program. Below are seven practical steps to build it inside your organization, illustrated with examples, tools, and safeguards so you can start today.

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9 Clear Steps: How to Properly Market Your Business (Avoid Fake Marketers & Focus on What Works)

By / 9 minutes of reading

If you watched the DoneMaker conversation with Anish Shinh (founder and CEO of Prospect Digital), you already know the value of a measured approach. In this practical guide I’ve written for you, I’ll walk you through how to properly market your business based on real-world lessons: auditing first, improving conversions, choosing the right channels (Google, Meta, TikTok) for the right reasons, spotting red flags in Fake Marketers “marketing gurus,” and using AI where it genuinely helps.

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10 Rules to Find a Disruptive Product in an Industry (Not Just a Niche)

By / 9 minutes of reading

In the DoneMaker podcast episode featuring Keel Russell, you get a front-row seat to how a former soldier turned serial entrepreneur thinks about product, manufacturing, sales and scaling. If you want to find a Disruptive product that transforms how an industry operates (not just a small niche), this article lays out 10 practical rules Keel and I discussed, written so you can act on them today.

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5 Essential Steps to a Brand audit, Digital Marketing Audit & When to Rebrand

By / 11 minutes of reading

In a recent DoneMaker podcast I sat down with Chris Fulmer to walk through how you should approach a Brand audit, what to include in a digital marketing audit, and the real signals that mean it’s time to refresh or fully rebrand. If you care about clarity, customer alignment, and marketing that actually moves the needle, this piece breaks the conversation into five practical steps you can start using today.

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Powerful Truths About BitCoin and Crypto: What You Need to Know to Protect Your Wealth

By / 11 minutes of reading

You’re about to get a clear, usable breakdown of BitCoin and Crypto—what they really are, how they differ, why people get burned, and how you can start safely if you want to. I spoke with an industry writer and investor who’s been in this space since 2017, and what follows is the distilled, no-fluff version you can act on today.

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5 Steps for SEO for Small Businesses: A Practical Guide

By / 10 minutes of reading

If you run a small business, you need a clear, repeatable plan for SEO for Small Businesses that actually works. In this guide I walk you through five essential steps I use with clients at Altitude B2B and that I discuss with DoneMaker. You’ll get practical tactics you can apply this week, clear diagnostics to figure out where your efforts are failing, and realistic expectations for results. This is SEO for Small Businesses explained in plain language so you can polish your “resume” online and get found by customers who are ready to buy.

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8 Steps to Build a Personal Brand That Is Authentic and Unique

By / 9 minutes of reading

Building a personal brand that truly reflects who you are is one of the most powerful ways to stand out in today’s competitive world. Personal branding is more than just social media followers or polished marketing, it’s about embracing your authentic self and connecting deeply with your audience. Drawing inspiration from the insights of David Allen Tracy, a dynamic keynote speaker and personal brand coach, this guide will walk you through eight essential steps to develop a personal brand that is both authentic and unique.

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