Podcast

10 Rules to Find a Disruptive Product in an Industry (Not Just a Niche)

By / 9 minutes of reading

In the DoneMaker podcast episode featuring Keel Russell, you get a front-row seat to how a former soldier turned serial entrepreneur thinks about product, manufacturing, sales and scaling. If you want to find a Disruptive product that transforms how an industry operates (not just a small niche), this article lays out 10 practical rules Keel and I discussed, written so you can act on them today.

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5 Essential Steps to a Brand audit, Digital Marketing Audit & When to Rebrand

By / 11 minutes of reading

In a recent DoneMaker podcast I sat down with Chris Fulmer to walk through how you should approach a Brand audit, what to include in a digital marketing audit, and the real signals that mean it’s time to refresh or fully rebrand. If you care about clarity, customer alignment, and marketing that actually moves the needle, this piece breaks the conversation into five practical steps you can start using today.

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Powerful Truths About BitCoin and Crypto: What You Need to Know to Protect Your Wealth

By / 11 minutes of reading

You’re about to get a clear, usable breakdown of BitCoin and Crypto—what they really are, how they differ, why people get burned, and how you can start safely if you want to. I spoke with an industry writer and investor who’s been in this space since 2017, and what follows is the distilled, no-fluff version you can act on today.

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5 Steps for SEO for Small Businesses: A Practical Guide

By / 10 minutes of reading

If you run a small business, you need a clear, repeatable plan for SEO for Small Businesses that actually works. In this guide I walk you through five essential steps I use with clients at Altitude B2B and that I discuss with DoneMaker. You’ll get practical tactics you can apply this week, clear diagnostics to figure out where your efforts are failing, and realistic expectations for results. This is SEO for Small Businesses explained in plain language so you can polish your “resume” online and get found by customers who are ready to buy.

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8 Steps to Build a Personal Brand That Is Authentic and Unique

By / 9 minutes of reading

Building a personal brand that truly reflects who you are is one of the most powerful ways to stand out in today’s competitive world. Personal branding is more than just social media followers or polished marketing, it’s about embracing your authentic self and connecting deeply with your audience. Drawing inspiration from the insights of David Allen Tracy, a dynamic keynote speaker and personal brand coach, this guide will walk you through eight essential steps to develop a personal brand that is both authentic and unique.

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5 Lessons for Agency Owners: From W2 Employee to Successful Niche Marketing Entrepreneur

By / 8 minutes of reading

Embarking on the journey from being a W2 employee to becoming an agency owner is a transformative experience filled with challenges, discoveries, and growth. If you’re an agency owner or aspiring to be one, understanding the real-life pathways and lessons from those who have successfully made this leap can be invaluable. Drawing from the inspiring story of Tim Jedrek—a pilot, software engineer, and CEO of Right Rudder Marketing, this article distills five essential lessons that will guide you through starting and scaling your agency, especially if you aim to specialize in a niche market.

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7 Powerful Insights for Dad Entrepreneurs Battling the Double-Edged Guilt Sword

By / 7 minutes of reading

Being a dad entrepreneur is a unique journey. You’re not just building a business; you’re also building a family, often simultaneously navigating the chaos, sleepless nights, high expectations, and the relentless pressure to succeed. Fyfe Barraclough, a boutique performance coach working with small business owners—most of whom are dads running businesses with revenues over $2 million—shares invaluable insights into this complex balancing act. He dives deep into the emotional and practical challenges dad entrepreneurs face, including the infamous “double-edged guilt sword,” the struggle to be present, and the importance of mental fitness.

This article distills Fyfe’s wisdom into seven actionable insights that will help you thrive both as a business owner and as a dad. Whether you’re feeling overwhelmed, hiding behind your business, or searching for balance, these lessons will guide you toward a more intentional, fulfilling path.

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6 Strategies for Sales Reps Retention: How to Interview, Hire, Motivate, and Develop Top Sales Talent

By / 8 minutes of reading

Success in sales is often described as the sum of small efforts repeated day in and day out. This powerful insight sets the stage for mastering the art of sales reps retention. If you want to build a high-performing sales team that consistently hits quotas and drives business growth, understanding how to effectively interview, hire, motivate, and develop sales representatives is crucial.

Drawing from over 25 years of experience in sales development and training, Rocky LaGrone shares invaluable real-world strategies that go beyond typical motivational fluff. His approach focuses on practical processes, data-backed science, and a deep understanding of salespeople’s motivations and challenges. Whether you’re a small business owner, a sales manager, or a CEO looking to scale your sales organization, this guide will help you attract, retain, and develop sales talent champions who will take your company to the next level.

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Why Marketing Effectiveness Beats Niching Down for Brand Growth

By / 8 minutes of reading

If you’ve ever wondered whether to hyper-focus your marketing on a tiny niche or to aim for broader reach, you’re not alone. This is a hot topic in marketing circles, and it’s exactly what Chuck Heckman, co-founder of OneBillion! Agency and a veteran brand strategist, dives into with insightful clarity. With over two decades of experience leading brand campaigns for giants like Verizon, Procter & Gamble, and Heineken, Chuck brings a unique blend of creativity, technology, and strategic thinking to the table.

In this article, you’ll discover why marketing effectiveness, focusing on broad reach and emotional resonance, often outperforms the popular strategy of niching down. We’ll explore Chuck’s journey from coding and sustainable fashion startups to global brand campaigns, unpack the importance of authentic branding, and even touch on how AI is shaping the future of marketing strategy.

Ready to rethink your marketing approach? Let’s dive into the 7 key reasons why marketing effectiveness should be your go-to strategy.

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