Marketing Strategies Startups Can Learn from Edelman PR, Macy’s & WeddingWire

By / 8 minutes of reading

When you’re building a startup, especially in the fast-paced world of ecommerce and SaaS, it can be tempting to focus solely on rapid growth tactics like paid ads and chasing vanity metrics. But what if the key to sustainable success lies in adopting proven marketing strategies from established giants like Edelman PR, Macy’s, and WeddingWire? Drawing from the seasoned insights of Pauline Hsu, Vice President of Marketing at Finale Inventory, this article breaks down seven crucial marketing strategies that startups should implement to grow smarter, build stronger brands, and scale sustainably.

Pauline brings over 20 years of experience working with massive brands and startups alike, blending corporate rigor with startup agility. Her unique perspective highlights how startups can integrate structure, culture, and innovation into their marketing playbook.

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7 Essential Insights on the Nearshore Agency Model and Leader Mindfulness

By / 8 minutes of reading

In today’s fast-evolving marketing world, the intersection of innovative business models and mindful leadership can redefine success. Drawing from the wisdom of Scott Peters, CEO of Assemble Studio, this article explores the unique nearshore agency model alongside the transformative power of leader mindfulness. Scott’s journey and insights offer invaluable lessons for agency owners, marketers, and leaders striving to balance productivity with presence. Let’s dive into seven essential insights that uncover how curiosity, culture, communication, and calmness shape a thriving nearshore agency and mindful leadership approach.

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9 Essential Strategies for Optimizing Online Stores for High Conversion

By / 8 minutes of reading

Building and scaling successful online stores is both an art and a science. Whether you’re a Shopify merchant or running an ecommerce business on other platforms, optimizing your store for conversions is critical for long-term growth and profitability. Drawing from over a decade of ecommerce expertise, Luka Milekic, founder of Clever Choice, a leading agency specializing in scaling big brands’ online presence, shares invaluable insights into how ecommerce businesses can enhance their conversion rates and build sustainable growth models.

This article distills Luka’s proven strategies on conversion rate optimization (CRO), platform selection, customer segmentation, and emerging trends every ecommerce entrepreneur should know. Whether you’re just starting out or already managing a thriving online store, these nine strategies will help you maximize your store’s potential and navigate the evolving ecommerce landscape.

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9 Powerful Lessons on Business Coaching and Sustainable Growth from Jordan Tate

By / 8 minutes of reading

Building and growing a successful business is often portrayed as a relentless hustle, a never-ending grind where entrepreneurs pour every waking hour into their venture. However, Jordan Tate, a lifestyle-oriented business coach with deep experience as a CEO and entrepreneur, offers a refreshing and transformative perspective on business coaching and growth. His approach centers on working smarter, not harder, helping business owners escape the exhausting cycle of overwork to grow their business while working less and living more.

In this article, we dive deep into Jordan’s philosophy and practical advice, distilled into nine powerful lessons that every business owner and aspiring leader can apply. From overcoming common growth hurdles to hiring strategies, setting boundaries, and cultivating a purposeful workplace culture, these lessons provide a roadmap to sustainable success.

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5 Critical Insights for Successful M&A Deal Execution: Lessons from a Seasoned Lawyer

By / 7 minutes of reading

In the complex world of mergers and acquisitions (M&A), understanding the intricacies of deal execution is crucial. Sebastian Elawny, founder and principal lawyer at Outsiders Law in Calgary, shares his deep expertise on commercial and M&A transactions, with over sixteen years of experience. His insights reveal not only the legal nuances but also the human and technological factors that make or break deals. This article distills five essential lessons from Sebastian’s extensive career, offering invaluable guidance for business owners, entrepreneurs, and legal professionals navigating M&A deal execution.

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8 Essential Lessons for Scaling Your Marketing Agency While Raising a Family

By / 8 minutes of reading

Building and scaling a marketing agency is no small feat, especially when balancing family life. Natasha Chilcott, Director of Sales and Marketing at Marr Media, shares her unique journey and invaluable insights on how to grow a marketing agency effectively while raising two children. With over a decade of experience in marketing and sales, including the successful exit of her own full-service agency, Natasha reveals the strategies, philosophies, and leadership principles that have shaped her career and agency growth.

In this article, we dive deep into Natasha’s story and her practical advice to help agency owners and marketers navigate the challenges of scaling their marketing agency without sacrificing their family life. Whether you’re just starting out or looking to refine your leadership approach, these lessons are designed to inspire and guide you.

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