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In this article, we talk about 10 essential LinkedIn creators to follow for improving client acquisition through authentic, data-backed strategies. It covers how to develop an effective content strategy in 2025, focusing on engaging formats like video and carousels, as well as meaningful interaction.
We also explore the rise of influencer marketing on LinkedIn and the importance of B2B thought leadership. Practical advice and real-world examples make it easy to build trust, broaden your reach, and convert connections into clients. Whether new or experienced, readers gain the tools and inspiration to make LinkedIn a key business growth channel.
Have you ever noticed how some folks on LinkedIn seem to effortlessly attract clients while others struggle to break through the noise? It’s more than just having a profile; it’s about knowing who to follow, what content to create, and how to engage meaningfully.
You’ll discover 10 creators on LinkedIn who offer insights that can truly boost your client acquisition efforts. Alongside learning from their expertise, you’ll get practical advice on content strategy, influencer marketing, and B2B thought leadership that’s fresh and relevant for 2025.
Whether you’re just starting or looking to refine your approach, this guide serves as your roadmap to standing out and converting connections into clients. You can learn about LinkedIn content here.
Why Following the Right LinkedIn Creators Matters
LinkedIn is evolving fast. With changes in the algorithm and new content features, it can feel overwhelming to keep up. That’s where creators come in, they’ve been testing, learning, and sharing what works specifically for growing audiences and turning those connections into clients. Watching how these experts create value, spark conversations, and build trust helps you avoid costly trial and error.
Take Shulin Lee, for example. She dives deep into when to post and how to use LinkedIn’s carousel format to increase engagement. Her data-backed tips make it easier to get noticed without guessing. Following creators like her gives you a front-row seat to the strategies that actually move the needle.
Practical example: Shulin Lee tested posting the same content as a single-image post and as a carousel. The single image got 200 impressions and 5 comments. The carousel? 600 impressions, 18 comments, and 25 saves. By breaking the idea into 7 slides with clear examples and ending with a call-to-action, she tripled engagement and reached new followers, all without guessing what would work.
The 10 LinkedIn Creators Making Waves in 2025
As LinkedIn continues to grow and evolve, the role of creators on the platform is more important than ever. Today, creators are no longer just sidelined influencers; they have become core drivers of engagement, trust, and client acquisition.
Research indicates that video content and authentic storytelling are dominating the feed, while collaboration among creators is growing rapidly, underscoring the power of community-led marketing in 2025. Brands and professionals alike are shifting their focus to creator-led strategies because these voices bring credibility and genuine audience connection.
In fact, creator marketing budgets are projected to rise significantly this year, with many marketers prioritizing LinkedIn as their key platform for B2B influence. Following the right creators gives you insider access to strategies that hit the mark, keeping you updated on emerging trends like AI-assisted posting, engaging native document posts, and conversational content. Before you build your LinkedIn presence for success in 2025, understanding who leads the conversation is crucial.
Let’s dive into who you should have on your radar this year.
Relevant Data: Posts from LinkedIn creators generate up to 2x higher engagement compared to company pages. Carousels, in particular, see a 3.1x increase in comments and shares versus single-image posts. Consistency also matters: creators who post at least 3–4 times per week grow their audience 78% faster than those posting less than once a week.
1. Shulin Lee & Chris Donnelly
Shulin Lee is a LinkedIn strategist known for blending data-driven insights with creative content tactics to help professionals grow their audiences. She often posts detailed guidance on the best posting times, crafting effective carousel posts, and getting the most out of LinkedIn’s algorithm.
Chris Donnelly pairs this with straightforward lead generation strategies tailored for LinkedIn features. Together, they provide a powerful combination of strategy and hands-on advice.
Follow Shulin Lee: linkedin.com/in/shulinlee
Follow Chris Donnelly: linkedin.com/in/chrisdonnelly
2. Mel Robbins
A globally recognized motivational coach and author, Mel brings an energizing message focusing on the mindset needed for consistent action. Her LinkedIn posts encourage showing up authentically each day and using personal stories to connect with your audience, critical ingredients for building trust and attracting clients.
Follow Mel Robbins: linkedin.com/in/melrobbins
3. Jean Kang
Jean specializes in influencer marketing on LinkedIn and breaks down complex strategies into actionable, genuine collaborations. She emphasizes working with partners whose audiences align closely with your brand, ensuring campaigns are meaningful and impactful rather than superficial.
Follow Jean Kang: linkedin.com/in/jeankang
4. Dora Vanourek
Dora combines storytelling and leadership coaching, teaching how personal and business stories build trust and deepen client relationships. Her LinkedIn content is full of examples of making authentic connections through vulnerability and thought leadership in business.
Follow Dora Vanourek: linkedin.com/in/doravanourek
5. Carolina Martins
Carolina specializes in LinkedIn content trends, focusing on videos, carousel posts, and other formats favoured by the algorithm. Her practical insights help followers design content that consistently gains traction and engages viewers effectively.
Follow Carolina Martins: linkedin.com/in/carolinamartins
6. Ryan Pearson
Ryan delivers curated marketing insights mixed with practical tips on LinkedIn growth strategies. His posts help marketers and business owners stay current with platform shifts and audience preferences, making it easier to adapt and thrive.
Follow Ryan Pearson: linkedin.com/in/ryanpearson
7. Ali Kaltman
Ali advocates for genuine, human-centred marketing, stressing the importance of organic conversations over paid ads. Her approach helps B2B sellers craft relatable content that builds strong communities and meaningful relationships.
Follow Ali Kaltman: linkedin.com/in/alikaltman
8. Jasmin Alić
Jasmin is a personal branding coach who helps professionals translate their expertise into magnetic LinkedIn profiles and content. Her advice streamlines the branding process and demonstrates how authenticity naturally attracts clients.
Follow Jasmin Alić: linkedin.com/in/jasminalic
9. Tiffany Uman
Tiffany combines career coaching with LinkedIn branding, focusing on profile optimization and storytelling techniques that enhance visibility and drive lead generation. She shares inspiring stories of clients who have successfully transformed their LinkedIn presence.
Follow Tiffany Uman: linkedin.com/in/tiffanyuman
10. Satya Nadella
As CEO of Microsoft, Satya Nadella provides leadership insights and visions on technology and innovation. His posts, while occasional, hold substantial influence and inspire professionals aiming to develop impactful thought leadership on LinkedIn.
Follow Satya Nadella: linkedin.com/in/satyanadella
Building a Winning LinkedIn Content Strategy in 2025
Following creators is just the start. To convert connections into clients, you need a strong, evolving content strategy.
Focus on delivering true value, whether through quick tips, industry insights, or personal anecdotes. Video content and carousel posts are currently the most engaging on LinkedIn because they hold viewer attention longer. Don’t overlook the power of conversation; ask questions and invite discussion to boost engagement.
Aim for posting 2-4 times weekly to maintain visibility without overwhelming your network. Using LinkedIn’s analytics tools can help you understand what resonates most and refine your approach accordingly. For deeper guidance, check out The S Marketers Complete LinkedIn Marketing Guide.
Why LinkedIn Influencer Marketing is Growing
LinkedIn influencer marketing stands out because it hinges on genuine professional authority rather than just follower numbers. Partnering with influencers who truly align with your brand and audience builds credibility and helps expand your reach authentically.
These collaborations help in building awareness, trust, and driving highly qualified leads. Authenticity and relevance are key to effective influencer campaigns on LinkedIn (Influencer Marketing Factory Guide).
The Critical Role of B2B Thought Leaders
In B2B, trust and expertise heavily influence purchase decisions. Sharing bold, insightful thought leadership positions you as a go-to expert who challenges the status quo and offers innovative solutions.
Consistent delivery of valuable ideas raises brand awareness and nurtures relationships that often lead to client acquisition. The recent Edelman 2025 B2B Thought Leadership Report highlights the important impact this kind of content has on business growth.
Measuring Success and Refining Your Approach
One of the most critical steps in your LinkedIn client acquisition journey is to measure and analyze your outcomes regularly. LinkedIn provides a wealth of analytics, such as post views, engagement rates, and profile visits, that offer insight into what content resonates most with your target audience.
Tracking these metrics helps you understand not only which posts grab attention but also which foster meaningful conversations and attract potential clients.
Over time, you can fine-tune your strategy by doubling down on formats and topics that drive the best engagement and adjusting or discarding those that don’t.
Remember, success is not just about vanity metrics like follower counts but about building a pipeline of qualified leads and clients through authentic interactions.
Staying Ahead Through Continuous Learning
LinkedIn’s platform and best practices are constantly evolving, so staying informed is essential. Make a habit of following thought leaders, attending webinars, and participating in LinkedIn community groups relevant to your industry.
This ongoing learning mindset ensures that you keep up with new features, shifting algorithms, and emerging content trends before they become mainstream.
Additionally, being proactive about updating your profile, experimenting with emerging content types (such as LinkedIn Live or newsletters), and testing fresh messaging will keep your brand dynamic and appealing to prospects in the long run.
Embrace LinkedIn as a journey rather than a one-time effort, and you’ll build sustainable relationships that fuel ongoing business growth.
Final Recommendations
The market is competitive, but following these creators and applying their lessons can set you apart. Focus on authenticity and value, embrace new formats like video and carousels, encourage conversations, and maintain consistency. Mix in influencer collaborations and strong thought leadership for a well-rounded approach.
By doing this, your LinkedIn presence won’t just be another account; it will become a trusted channel that attracts, educates, and converts clients effectively. Learn more about LinkedIn here: https://donemaker.com/the-linkedin-algorithm-in-2025-what-actually-works/
FAQ
Creators to follow include Shulin Lee & Chris Donnelly for analytic-backed growth strategies, Mel Robbins for motivation and mindset, Jean Kang for authentic influencer marketing, Dora Vanourek for storytelling and relationship building, and Satya Nadella for leadership insights. Each offers practical advice and inspiration tailored for LinkedIn success.
The best strategy focuses on delivering real value consistently through a mix of short videos, carousel posts, personal stories, and industry insights. Engage your audience by asking questions and encouraging conversation. Posting 2-4 times per week and using LinkedIn analytics to refine content helps improve reach and conversion.
LinkedIn influencer marketing builds trust and broadens your reach by collaborating with credible voices aligned with your brand and audience. Authentic partnerships increase awareness and generate qualified leads, making influencer marketing a powerful tactic in B2B sales.
Posting two to four times a week with quality content generally balances visibility and engagement. Consistency matters more than volume, so choose a sustainable schedule that allows you to create meaningful posts and interact with your network.
Short native videos, carousel posts, and authentic story-driven updates typically garner the highest engagement. Sharing practical advice, industry trends, and personal experiences fosters trust, which can turn connections into clients.
