By Zivko Dodovski, Founder & CEO, DoneMaker · Updated September 2026
Inventor RMD designs medical devices for acute and trauma surgeons — one of the narrowest, hardest-to-reach audiences on LinkedIn. Manual outreach booked 24 calls with this audience in 3 months, from 80 engaged prospects. Here is how the engagement ran.
The client
Client: Paul Torreggiani
Company: Inventor RMD
Industry: Medical device innovation
Ideal client profile: Acute and trauma surgeons
Paul Torreggiani leads Inventor RMD, a medical device innovation company. His buyers are acute and trauma surgeons: a small population, extremely busy, and unreachable by conventional marketing. The challenge was starting real conversations with a highly specialized audience and turning them into meetings about Inventor RMD’s products.
What we did
Our standard engagement: a dedicated team on the account, manual LinkedIn outreach, no automation tools.
- Narrow-niche targeting in Sales Navigator. Advanced filters to isolate acute and trauma surgeons specifically — in a niche this small, list precision is everything.
- Messages a surgeon would answer. Short, informed, specific to their world — sent one at a time by a person, because this audience does not respond to automation.
- Qualify, then book. Every reply worked by the outreach specialist until the surgeon either booked a call with Paul or closed out.
- Weekly review. Performance analyzed continuously, with the list and messaging refined as the campaign learned the niche.
Results: 3 months of the campaign
24
Booked calls in 3 months
80
Engaged prospects in 3 months
33%
Connection rate
A deal opportunity is a prospect who expresses clear interest — asks questions, opens an email exchange, or books a call.
Why it worked
In a narrow niche, volume can’t save you — precision has to. A 33% connection rate with trauma surgeons came from a list built carefully enough that every request made sense to the person receiving it. And because the messages were written and sent by a person who could answer a surgeon’s questions credibly, 80 engaged prospects turned into 24 booked calls — meetings that conventional channels had not been able to produce at all.
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