Case study
How we added
55 Sales Opportunities
for Progress Guru

Client Name: Robert Sefman
Company: Progress Guru
Industry: Business Consulting
Ideal Client Profile (ICP): Startup CEOs

Challenge
Progress Guru aimed to broaden its influence among CEOs and business owners. The challenge lay in not only reaching this elite group but engaging them effectively to lay the groundwork for potential service collaboration.
Solution
DoneMaker used Alex Hormozi’s strategy for Progress Guru:
- Targeted outreach with LinkedIn Sales Navigator: A communication strategy tailored to the interests and challenges of CEOs and business owners.
- Engage with LinkedIn Organic Outreach: Customizing interactions to meet the specific needs and business contexts of potential clients
- Data-driven Optimization: Analyzing engagement data to continuously refine outreach efforts.
Long Term Impact
Over six months, the collaboration led to:
- Consistent Connection Rate: A 31% conversion rate, indicating the strategy’s effectiveness.
- Extensive Call Bookings: Over 55 calls booked with potential clients, underscoring the strategy’s sustained appeal..
55 Calls
Booked Calls In 6 Months
150 Prospects
Engaged Prospects in 6 months
31%
Connection Rate Average in 6 Months
Conclusion
This case study demonstrates how DoneMaker’s targeted, data-driven lead generation strategies can significantly enhance client engagement and business growth opportunities, especially for markets targeting high-level professionals like CEOs and business owners.
The results used in this case study are based on a 6 month period of Progres Guru’s campaign.