By Zivko Dodovski, Founder & CEO, DoneMaker · Updated September 2026
MGG Digital Consulting helps eCommerce business owners grow their stores, and needed a reliable way to reach them in a crowded market. Manual LinkedIn outreach generated more than $80K in annual revenue over the first 12 months of the campaign, closing 1–2 new clients per month. Here is how the engagement ran.
The client
Client: Michael Gagliardini
Company: MGG Digital Consulting
Industry: Digital marketing and eCommerce solutions
Ideal client profile: Owners of eCommerce businesses
Michael Gagliardini runs MGG Digital Consulting, a digital marketing and eCommerce solutions consultancy. His buyers are owners of eCommerce businesses — a market where every inbox is full of automated pitches and every vendor sounds the same. The challenge was differentiation: getting real conversations started with store owners and turning them into clients.
What we did
Our standard engagement: a dedicated team on the account, manual LinkedIn outreach, no automation tools.
- Targeted lists in Sales Navigator. Built around eCommerce business owners and their specific pain points, not a generic “founders” spray.
- Messages written for the buyer. Sent one at a time, by a person — which stands out precisely because eCommerce owners are drowning in automation.
- Qualify, then book. The outreach specialist engaged every reply, answered questions, and booked interested store owners onto Michael’s calendar.
- Weekly review. Performance analyzed continuously, with targeting and messaging tuned as results came in.
Results: first 12 months of the campaign
$80K+
Annual revenue added in the first 12 months
1–2/mo
Closed clients per month
10/mo
Booked calls per month
23/mo
Engaged prospects per month
33%
Connection rate
A deal opportunity is a prospect who expresses clear interest — asks questions, opens an email exchange, or books a call.
Why it worked
Consistency did the heavy lifting. A 33% connection rate on a precisely built list meant a steady flow of new conversations every week, and 10 booked calls a month gave Michael a predictable pipeline instead of feast-and-famine referrals. Closing 1–2 clients a month, month after month, is what compounded into more than $80K of new annual revenue by the end of the first year.
Want to see what this looks like for your firm?
20 minutes — we’ll tell you honestly whether LinkedIn outreach fits your business before anything else.